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How To Make A Custom Facebook Landing Page For Your Movie (Part 1)

Custom Facebook Page

UPDATE: This tutorial covers the new Facebook Page layout launched on Feb. 10, 2011. Upgrade to it now manually before Facebook forces you to do it in a few weeks!

So, you’ve already gone ahead and made a Facebook page to promote your movie. (You have already, right?) But, now you’re tired of having your page look like just like every other Facebook page in existence. You want to give it a little extra oomph, but don’t know how to do that given the site’s rather rigid structure.

While you can’t change the overall layout of a Facebook page, there’s a method to create a unique “page” within the page that you can customize to your heart’s desire. Then, if you want, you can make that your default Facebook landing page and list screening info and/or DVD availability, or spotlight your poster and/or trailer, or put up anything else you’d like.

If you don’t want your custom page to be your visitors’ landing page, just switch back to a default Wall display. But, it’s always good to have a special little page that visitors can visit by accessing the tabs at the top of the page.

The good news is that this is pretty simple to set-up just by following the steps below. The not-so-good news is that to fill your customized area, you’ll need to know some basic HTML to get your page to display properly. That, or you can hire a designer or ask a web-savvy friend to help you out.

But, you can totally get the custom page ball rolling yourself. This first article will teach you how to do that. Part Two will teach you how to put up a basic display. Here’s the tutorial to first add the custom landing tab:

Step 1: Create a Facebook Page

Ok, you’ve probably already done this. If so, skip to Step 2. But, if not, here’s how you do it:

    1. Log into Facebook.
    2. In the search box, type in “create new facebook page.” The first search result will be where you want to go, so just hit Enter.
    3. On the “Create a Page” page, click on the “Entertainment” icon. That icon will switch to a couple fields for you to fill in data: Using the drop-down box, choose the category “Movie.” In the next box, type in the name of your movie. Then, check off you agree to Facebook’s Terms of Service and click the “Get Started” button.

Facebook Entertainment icon

  1. Boom! You have your Facebook page. You just need to fill in the details and start promoting the hell out of it.

Step 2: Add FBML to Your Facebook Page

A Facebook page comes with a series of self-loaded links under your default logo: Wall, Info, Photos, Reviews, Discussions, etc.; and always defaults to Wall as the main display option. But, here’s where you can add your own custom link that says and displays anything you want.

Facebook Page links

(Extra tip: You can delete most of those links, too — except for Wall and Info — if you’re not using them. But I’ll cover that in Part 2.)

The new, custom link you’re going to create is called FBML. In case you’re wondering, FBML is an acronym for Facebook Markup Language. However, you don’t need to know what that means to add it to your page. If you want to know exactly what it is, go Google it. But, for now, let’s just find out how to add it to your page. It’s super easy:

    1. At the top of any Facebook page, type the letters “FBML” into the search box. The first option that pops up will be for something called “Static FBML.” If “Static FBML” is highlighted, just hit your keyboard Enter key or select the “Static FBML” option with your mouse.

FBML Search

    1. This will take you to the “Static FBML” page, where you can add this application to your own Facebook movie page. Just click the “Add to Page” link. If you only have one page, it should add FBML to it automatically. If you have a couple of pages, you can select which pages you want FBML added to.

FBML select

  1. Boom! Now you have FBML added to your movie page! Just navigate to your movie page, click the FBML link under your default logo and what do you see? That’s right, a blank page that says FBML!

See, I told you it was easy to add the custom page. Now comes the tricky part of styling it, which I’ll cover in Part Two.

Blank FBML page

P.S.: If you have any questions about following this tutorial, please leave a comment below and I’ll be happy to answer them as best I can! Otherwise, go off to Part 2!

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