Underground Film Journal

Posted In » VOD/DVD News

Web Distribution: A Brief Update

By Mike Everleth ⋅ February 15, 2007

Rocket Indie, a new online, self-service DVD distribution company, debuted yesterday. Following in the footsteps of the two companies I profiled earlier, IndieFlix and CustomFlix, you send Rocket Indie your video files and they will produce the physical DVD discs on customer demand. One major difference though, whereas the other two companies will host product pages for you (like this one at CustomFlix), Rocket Indie does not house a catalog section. You have to set up your own website, which filmmakers should do anyway, and put a “Buy Now” button on it that presumably Rocket Indie will send you. Their website is a little skimpy on the information on how the process works, but perhaps that will grow.

In the realm of downloading movies from the Internet, Gizmodo has posted the article “Top 10 Reasons Why Movie Downloads Suck.” The article is mostly referencing major online companies that offer mainstream films from the studios. It’s a top ten list, but it basically boils down to two issues: Pricing and technology issues. I’ve never tried any of the services they reference (iTunes, Amazon, Wal-Mart) and probably mostly for all the issues they list, so the article’s pretty spot on. But, obviously, this technology is still in it’s infancy and, as I said before, there has to be a day in the future when simple direct-to-DVD programs will be ubiquitous and in a format that the underground filmmaker will easily be able to take advantage of. It’s just not right now.

(h/t My pal Chris Hansen who brought all this to my attention.)

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